Friday, March 16, 2007

The Best just got Better

Is is any surprise that Singapore Airlines almost always bags the Best Airline awards everywhere? They not only have a very modern fleet and a great airport in Changi, but also manage to keep their prices competitive. The Singapore Girl is often cited as yet another reason for travelling on this airline!

While most travellers equate the Singapore Girl to pretty attendants on the flights, it is serious business for the airline which has used the 'Singapore Girl' as one of its most successful brand icons. French haute-couture designer Pierre Balmain designed a special version of the Malay sarong kebaya as the uniform which later became one of the most recognized signatures of the airline. The icon has become so strong that Madame Tussaud's Museum in London started to display the Singapore Girl in 1994 as the first commercial figure ever.

And now there is another reason to look forward to travelling by Singapore Airlines: the newly designed cabins that have been introduced on routes serviced by their newly acquired Boeing 777-300ER jets. Here are some pics of their new business class cabins (seats in 1-2-1 configuration).

An excellent article on Singapore Airlines and how they built one of the most successful Asian brands can be found here.



first time in my life I flied by Air India to Dubai and now I do not think I will fly again with them after reading your post.

shikha said...

you seem to have travelled the world!!!

travelling enriches ones life manifold....

and you have a verrryyyy cute kid:)

Shantanu said...

Thanks, Shikha. I obviously agree!